The British World War I recruitment propaganda poster titled “Women of Britain Say ‘Go!'” created in 1915, stands as a powerful visual piece designed by artist Edgar James Kealey. Published by the Parliamentary Recruitment Committee, the poster vividly captures two women and a young boy gazing out of an open window at soldiers marching past. The bold, assertive text at the top, “Women of Britain Say ‘Go!'”, was a deliberate call to action for women to urge their male counterparts to enlist in the army, particularly as voluntary recruit numbers dwindled. The imagery and message cleverly manipulated gender roles, employing guilt and emasculation to pressure men into joining the military effort. However, despite its iconic status today, this sentiment was not universally embraced by contemporary British society. Many found the poster’s message controversial, reflecting the tension and varied perspectives surrounding the war effort. Nonetheless, the poster remains a significant artifact of World War I, encapsulating the complex interplay of gender dynamics and social expectations during a tumultuous period in history.